"There is in every true woman's heart, a spark of heavenly fire, which lies dormant in the broad daylight of prosperity, but which kindles up and beams and blazes in the dark hour of adversity." -Washington Irving
I am not a big fan of shouting. Anyone who knows me knows that I’m a rather chilled-out type, and don’t get worked up easily. I absorb beauty and stress and energy in fairly the same way, and I always believe that a glass of wine and a long talk with a friend far exceeds a thousand parties.
But don’t confuse being laid-back with being safe. I know how to be bold and fiery when the need arises. I searched for a long time before I read about Tonya Hawkes, our main designer for Lisa Lecroy. I trusted my gut, and shocked her by flying to Italy and meeting her at the leather fair, and boldly approached her about leading up our boot designs. And yet I didn’t do it by yelling, or being forceful, but by allowing the beauty of these boots to shine before me, and allowing my vision to be clearly and succinctly stated in a way that kindled up energy and warmth. And she agreed. Thank heavens, because I could never have done it on my own.
In my life I’ve always felt that women should be like slow-burning fire, always releasing heat but shining more brightly in the darkness. That’s what I want this company to be to the world – always beaming and blazing in the face of adversity. I want women who wear these boots to walk tall and stand firm and calmly but boldly walk toward the direction of their dreams.
I also hate the imagery of a “flash in the pan,” like a moment of flame that never lasts. I worked hard to create timeless boot bases that can work for any season, and worked with materials that wouldn’t wear down and fade out with the seasons and passing fashion. I want my products to be timeless, not yelling and screaming at the world, saying “Look at me!” but rather having all heads turn as Lisa Lecroy boots go walking by, radiating with the slow burn of beautiful.